Strengths Weaknesses Opportunities and Threats

Strengths Weaknesses Opportunities and Threats (SWOT) analysis is a technique commonly employed by organizations to assess their current state and future forward-looking strategy. Furthermore, SWOT analysis is a combination of an organizational audit that addresses the strengths and weaknesses and the environment scan or analysis of external opportunities and threats that may have positive or negative effect.

• Strengths: Internal characteristics of the organization that provide it with an advantages toward achieving its goals and missions.
• Weaknesses: Internal characteristics of an organization that place it at a disadvantaged position towards achieving its goal or mission.
• Opportunities: External factors that an organization might take advantage of to better achieve its goals or mission.
• Threats: Threats: External factors that might jeopardize the ability of an organization to achieve its specified goals or mission.