What is data management platform (DMP) and what are some of the data management platform examples? And what is data management platform architecture?
Amen Answered question 15/04/2023
A software platform known as a data management platform (DMP) is used to gather, store, organize, and analyze sizable volumes of data from diverse sources. A DMP’s main goal is to give advertisers and marketers a single view of their consumer data so they can design focused marketing campaigns.
Adobe Audience Manager, BlueKai, Krux, Lotame, and Salesforce DMP are a few examples of DMPs.
And Data ingestion, data management, and data activation are the three key parts of a DMP architecture.
- Data Ingestion: This element is in charge of gathering information from numerous websites, mobile apps, and outside data suppliers. The information is then kept in a main repository.
- Data Management: This part is in charge of compiling and evaluating the data. Based on a variety of factors like demographics, interests, and behaviours, the data is divided into segments. Additionally, the data is enhanced with other details like location information and shopping patterns.
- Data Activation: This part is in charge of making the data usable for marketing initiatives. To generate targeted advertising campaigns, the data is connected with other marketing technology like DSPs and CRM platforms.
Amen Answered question 15/04/2023